1. What is Point of Purchase Display (POP)?

    Sometimes you wonder why some people buy certain products and maybe the product is not that good when compared to many of the similar products, well this can be due to the way the item was packaged or even the way the item was displayed on the shelves in the super market. Typically the display also matters in the end product, how you package and display your item is very important. POP is actually…Read More